Description: Commercial 3 of 23 from 'McCann Erickson present The Esso Story - or a short history of Esso advertising in Britain.'
'Ye Olde English Car-Tune'. 'Early One Morning - Sung by the Radio Revellers'.
Animation. Cartoon dog struggling to drive his car up a snowy hill. His car turns blue with cold. A female character is waiting at the top of the hill, she falls and rolls down the hill and becomes a big snowball. The snowball hits the car and bumps it down the hill to reveal the dog underneath with a spanner trying to fix the car. He sees the crash at the bottom of the hill. He races down to see what happened, he appears to be rushing to see if the female character is OK but he is more interested in the car. He takes off his clothes and puts them over the car to warm it up. He then takes all the clothes off the female character and puts them on the car as well. She fills the car up with fuel which makes it feel much better. She kisses the dog who then overheats causing snow to melt off an Esso sign on the fuel pump.
Level: Item
Reference: HAT2/1/3/4
Alt Ref No.: 1930s Esso_Morning_HAT2_1_3_4
Extent: 1 commercial
Duration: 00:02:20
Colour: Colour
Brand: Esso Extra
Agency: McCann Erickson
Product: Petrol
Product Category: Motoring
Production Company: GB Animation Limited
Slogan: The Great New Petrol With 6 Extras
Genre: Comedy; cartoon
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:02:46:20
Keywords: Cartoon; animated; animator; Technicolor; Technicolour; motoring