Description: Commercial 16 of 23 from 'McCann Erickson present The Esso Story - or a short history of Esso advertising in Britain.'
Car pulls up at petrol pump, animated tiger jumps out from behind pump and gets in to tank. Intercut sequence of car driving off, stopping, starting, and tiger using punch bag as if affecting the cars performance.
Voiceover: Male
Level: Item
Reference: HAT2/1/3/17
Alt Ref No.: 1960s Esso_Punch bag_HAT2_1_3_17
Extent: 1 Commercial
Duration: 00:00:45
Colour: Black and White
Brand: Esso
Agency: McCann Erickson
Product: Petrol
Product Category: Motoring
Advertiser / Client: Esso Petroleum Co Ltd
Slogan: Get new Esso Extra and put a Tiger in your tank.
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:17:55:17
Keywords: Ford car;animation;traffic lights;garage;car key; EssoRem