Description: Scenes of cars being built and assembled by robotics in a factory to Figaro's Aria from the opera 'Barber of Seville'. Several cars of different colours are then seen driving in formation on a race track. The cars drive onto a transporter lorry.
Level: Item
Reference: HAT2/1/11/55
Alt Ref No.: 1979 Fiat Strada_Figaro_HAT2_1_11_55
Extent: 1 commercial
Duration: 00:02:00
Colour: Colour
Brand: Fiat
Agency: Collett Dickenson Pearce (CDP)
Product: Car
Product Category: Motoring
Advertiser / Client: Fiat
Director: Hugh Hudson
Production Company: Hudson Film
Art Director: David Horry
Copywriter: Paul Welland
Account Director: Franke Lowe
Client Supervisor: Michael Banks
Cameraman: John Alcott
Slogan: Handbuilt by Robots
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 11:15:22:05
Keywords: Car; automobile; opera; factory; automate; robot; song; industry; industrial