Level: Sub-series
Reference: HAT50/1/57
Alt Ref No.: Hatrecord
Extent: 71 folders (8 boxes)
Agency: J Walter Thompson (JWT), London
Advertiser / Client: English Electric Co Ltd
Related Material: See Thesis by Louise Hammersley on 'Advertising and the Working-class consumer in Britain: 1955-1966' (Durham University, 2013) for research on the English Electric Company client files and guardbooks.
Admin History: The English Electric Co Ltd was a major British industrial manufacturer. Founded in 1918, it initially specialised in industrial electric motors and transformers. The company's activities expanded to include railway locomotives and traction equipment, steam turbines, consumer electronics, guided missiles, aircraft and computers.
JWT London acquired the account for English Electric's Domestic Appliances division in 1954 and lost this at the end of 1965, although they continued to provide advertising for the Institutional and International Division.