Description: Sir John Rodgers is shown reading a research report with a female assistant.
Level: Item
Reference: JWT/3/9/3/9
Alt Ref No.: 1950's JWT director spekaing to female staff member (JWT_3_9_3_9)
Extent: 1 item
Colour: Black and White
Agency: J Walter Thompson (JWT)
Related Material: See also: JWT/3/9/3/1
Admin History: Sir John joined JWT in 1931. In 1933 he founded the British Market Research Bureau (BMRB) and became its Chairman in 1935 until 1958. He became a Director of JWT in 1936 and Vice Chairman in 1960. From 1950 he was MP for Sevenoaks and later became Parliamentary Secretary to the Board of Trade 1958-1960. Rodgers set up the Institute of Statisticians after WWII, becoming its President 1971-1977. He retired from JWT in 1970 and died in 1993.
Ref: JWT/3/9/3/9.
Ref:
1. 'JWT/BMRB News' Vol 1, Number 1, December 1959, p.7
Downham, John, 'BMRB International: The First Sixty Years 1933-1993' (London, 1993), p.24.
2. JWT/3/9/3/1.