Description: Mounted photograph of Stanley Resor.
Level: Item
Reference: JWT/3/13/2
Extent: 1 item
Colour: Black and White
Agency: J Walter Thompson (JWT)
Admin History: Stanley Burnet Resor joined JWT in 1908 as manager of the Cincinnati office. In 1916 he and other partners bought out James Walter Thompson, leading the agency to be the largest in the world. He developed the "T Plan" i.e. the What,Whom, When, Where and How of sales.