Level: Sub-series
Reference: HAT50/1/21
Alt Ref No.: Hatrecord
Extent: 39 folders, 34 items (7 boxes)
Brand: Mr Kipling
Agency: J Walter Thompson (JWT), London
Product: Bread; cakes
Advertiser / Client: British Bakeries Ltd
Admin History: British Bakeries is the bread-making arm of Rank Hovis McDougall (RHM). It was formed in 1955 to co-ordinate Rank's activities in this field and large-scale purchases of small bakeries followed. W.J. Brookes & Sons Ltd (Mothers Pride brand) were the original clients of JWT (from January 1955) and when Brookes became a subsidiary of British Bakeries Ltd in the autumn of 1955, JWT were commissioned to handle the advertising for other subsidiary companies of British Bakeries.