Level: Sub-series
Reference: HAT50/1/187
Alt Ref No.: Hatrecord
Extent: 27 folders, 20 items (6 boxes)
Brand: Mackeson's stout
Agency: J Walter Thompson (JWT), London
Product: beer
Advertiser / Client: Whitbread & Co Ltd; The Brewer's Society
Admin History: The Whitbread business originated in London in 1742 and Whitbread & Co Limited was registered as a limited liability company in 1889.
The Whitbread account was acquired by JWT in 1937.