Description: Comprises records for Elida Limited and Gibbs-Pepsodent Ltd (includes Gibbs Proprietaries Ltd).
Level: Sub-series
Reference: HAT50/1/53
Alt Ref No.: Hatrecord
Extent: 119 folders, 26 items (12 boxes)
Agency: J Walter Thompson (JWT), London
Advertiser / Client: Elida Ltd
Admin History: Elida Ltd were a subsidiary of Gibbs Proprietaries Ltd, created in 1965 to act as the hair house for Gibbs' shampoo, perm kits and hair dye products.