Level: Sub-series
Reference: HAT50/1/7
Alt Ref No.: Hatrecord
Extent: 24 folders, 8 items (2 boxes)
Agency: J Walter Thompson (JWT), London
Product: rainwear
Advertiser / Client: Aquascutum Ltd
Related Material: For Telemac Limited, a subsidiary company of Aquascutum, see the separate client account file series (HAT50/1/173).
Admin History: Aquascutum invented the first waterproof cloth in 1853. JWT London was appointed by Aquascutum in 1952 and created the first fashion ads in the UK to feature photographs (taken by Norman Parkinson in his first advertising assignment) rather than line drawings of the clothes. The Aquascutum account appears to have left JWT initially early in 1959 and again in 1966 when it transferred to Bensons.