Level: Sub-sub-series
Reference: HAT50/1/98/10
Alt Ref No.: Hatrecord
Extent: 3 boxes
Brand: Rinso
Agency: J Walter Thompson (JWT), London
Admin History: Rinso was the brand name of a laundry soap used in various major markets e.g. Australia, Indonesia, United States. The brand was originally created by Robert Hudson and was known as 'Hudson's Soap'. The brand was sold to Lever Brothers in 1908 and became one of the first mass-marketed soap powders. In the 1950s the main rival to Rinso was Proctor & Gamble's 'Tide'. Rinso was launched in Indonesia as the country's first detergent brand.