Description: Pierre Walker's file. Relates to the promotion of 'Drive' for Lever Brothers (Ireland) Ltd. File divided into sections for: call reports; admin; prod[uction] and comp[osition]; m[ar]k[e]t data; Nielsen; Attwood; plans; ex-fac[tory] sales; media; comp[etitive] ad[vertising] exp[enditure]; scheme; research; budget.
Level: File
Reference: HAT50/1/98/13/1/6
Alt Ref No.: Hatrecord
Extent: 1 folder
Brand: Drive
Agency: J Walter Thompson (JWT), London