Level: Sub-series
Reference: HAT50/1/154
Alt Ref No.: Hatrecord
Extent: 29 folders, 14 items (6 boxes)
Brand: Rolex
Agency: J Walter Thompson (JWT), London
Product: watches
Advertiser / Client: Rolex Watch Co Ltd
Admin History: Founded as Wilsdorf & Davis, manufacturers of high-quality luxury wristwatches, in London in 1905. The company name was registered as Rolex in 1915 and after the First World War the company was moved to Switzerland and established as the Rolex Watch Company. JWT London acquired the Rolex account in 1946.