Level: Sub-series
Reference: HAT50/1/32
Alt Ref No.: Hatrecord
Extent: 41 folders, 35 items (7 boxes)
Agency: J Walter Thompson (JWT), London
Product: Soups, canned
Advertiser / Client: Campbell's Soups Ltd
Admin History: Campbell's Soup Company is an American producer of canned soups, founded in 1869. Campbell's Soups Limited was the British subsidiary of the Campbell's Soup Company and soups for home and export were produced at the company's factory with its iconic red and white tower (now demolished) in King's Lynn, Norfolk.
Campbell's asked JWT to re-launch their soups in Britain in 1959 for the first time since the war had prevented their export (T. Rayfield, 'Fifty in 40', p.98). JWT was chosen as Campbell's agency in 1958 following competitive presentations.