Level: Sub-series
Reference: HAT50/1/61
Alt Ref No.: Hatrecord
Extent: 5 folders, 1 items (1 box)
Agency: J Walter Thompson (JWT), London
Product: car brakes and clutches
Advertiser / Client: Feredo Ltd
Admin History: Founded in 1897 by Herbert Frood, Feredo is a leading manufacturer of friction products, especially braking materials and clutch linings. It became a public company in 1920 and its factory site was based in Chapel-en-le-Frith in Derbyshire.
JWT officially acquired the Feredo account in October 1948 but had undertaken work for the company for several months prior to this date.