Level: Sub-series
Reference: HAT50/1/14
Alt Ref No.: Hatrecord
Extent: 20 folders, 10 items (3 boxes)
Agency: J Walter Thompson (JWT), London
Product: motorcycles
Advertiser / Client: Birmingham Small Arms Co Ltd (BSA)
Admin History: The BSA (founded 1861, became a public company in 1896) was a major industrial combine and consisted of a group of businesses manufacturing: military and sporting firearms; bicycles; motorcycles; cars; buses and bodies; steel; iron castings; hand, power, and machine tools; coal cleaning and handling plants; sintered metals and hard chrome process. At its peak it was the largest motorcycle producer in the world. The following companies were subsidiaries of the BSA: Ariel Motors Ltd, BSA Motor Cycles Ltd, Triumph Engineering Co. Ltd, Motoplas Company Ltd.
JWT London acquired the BSA account in late 1961.