Level: Sub-series
Reference: HAT50/1/38
Alt Ref No.: Hatrecord
Extent: 68 folders, 30 items (8 boxes)
Agency: J Walter Thompson (JWT), London
Advertiser / Client: Charrington United Breweries Ltd
Admin History: Charrington United Breweries (CUB) Ltd was registered as a limited liability company in 1962 to undertake the merger of Charrington & Co Ltd and United Breweries Ltd by an exchange of shares. In 1967 the company merged with Bass, Mitchells & Butlers Ltd (of Burton-on-Trent, Staffordshire) to form Bass Charrington Ltd (later Bass plc). Source: 'The Brewing Industry: A Guide to Historical Records', ed. L.Richmond and A.Turton (1990).
Charrington United was divided into three sub-divisions by 1965: beer operating companies; 'Traders' (Associated Wine & Spirit Traders); soft drinks.