Level: Sub-series
Reference: HAT50/1/137
Alt Ref No.: Hatrecord
Extent: 43 folders (3 boxes)
Agency: J Walter Thompson (JWT), London
Product: tobacco
Advertiser / Client: John Player & Sons
Admin History: John Player & Sons was a manufacturer of tobacco and cigarettes, founded in 1877 in Nottingham. It was a founding member of the Imperial Tobacco Company in 1901, formed in response to a potential American 'invasion' of the British market. Player's produced popular brands such as Medium Navy Cut, Player's No.6 and John Player Special.
JWT London was appointed to the Bachelor's cigarette account in 1960.