Level: Sub-series
Reference: HAT50/1/1
Alt Ref No.: Hatrecord
Extent: 23 folders, 7 items (2 boxes)
Brand: Wisdom
Agency: J Walter Thompson (JWT), London
Advertiser / Client: Addis Ltd
Admin History: Addis Limited, the 'Oldest Firm of Toothbrush Manufacturers in the World', was established in 1780. The business had two divisions: a toilet division, selling toothbrushes, hairbrushes, nailbrushes, combs etc, through pharmacists and similar outlets and a hardware division, selling domestic mops, brushes and plastic housewares through hardware and similar outlets.
JWT acquired the Addis account in 1949, although the client account files do not survive from so early a date.