Description: Four-D Marketing. USA. Press pack; This file contains an example of Larkhall's original promotional leaflet designed by Rita Greer in 1979.
Level: Item
Reference: HAT21/546/2/42
Alt Ref No.: Hatrecord
Keywords: Larkhall; jojoba; supplements; hair nutrition
Admin History: On his first trip to the National Nutritional Foods Convention in The Hilton Hotel Las Vegas RW found Jojoba Oil products. Dr Gomez's Fermented Super Energizer Shampoo had the ideal story behind it to have a good chance of success in the UK. Larkhall became exclusive distributor in Europe and the product became an excellent partner for their Hair Nutrition supplement - mainly by mail order & for export. Publicity was generated and Jojoba soon became a popular oil with competitors but by concentrating on the "Fermented" form Larkhall established their USP.