Level: Sub-series
Reference: HAT50/1/119
Alt Ref No.: Hatrecord
Extent: 9 folders (2 boxes)
Agency: J Walter Thompson (JWT), London
Advertiser / Client: Nestle Co Ltd
Admin History: The Nestle company was founded in Switzerland in the 1860s and merged with the Anglo-Swiss Condensed Milk Company in 1905 to form the Nestle and Anglo-Swiss Milk Company. In 1947 Nestle merged with Alimentana S.A. (manufacturer of Maggi seasonings and soups) and became the Nestle Alimentana Co. Nestle acquired Crosse & Blackwell in 1960, Findus in 1963 and Libby's fruit juices in 1971. See 'Nestle: 125 years: 1866-1991' by Jean Heer (Nestle) for a detailed company history.