Description: Comprises four JWT London reports: 'A report on trading stamps in the United States' (Sep. 1962); 'An analysis of catalogue values' (June 1963); 'Trading stamps: an interim report at November 9th 1963'; 'The trading stamp operation: an examination of the methods of trading stamp companies' (Dec. 1963). Also includes JWT 'paper number 1' booklet: 'An approach to measuring advertising effectiveness' by John Downham and Timothy Joyce (Aug. 1962).
Level: File
Reference: HAT50/1/167/2/4
Alt Ref No.: Hatrecord
Extent: 1 folder (5 items)
Agency: J Walter Thompson (JWT), London