Description: Material dates mainly from 1950-1965.
Level: Sub-series
Reference: HAT50/1/189
Alt Ref No.: Hatrecord
Extent: 33 folders, 28 items (6 boxes)
Agency: J Walter Thompson (JWT), London
Product: shaving preparations
Advertiser / Client: J.B. Williams Co (England) Ltd
Admin History: J.B. Williams Inc. (founded in the USA) were manufacturers of men's toiletries e.g. after shave preparations. T. Rayfield (in 'Fifty in 40') notes that Williams' after shave and shaving cream brands were never particularly popular in the UK but became brand leaders in France, Italy and Scandinavia (pp.109-110). Martin O'Grady, deputy head of JWT's International Department, was the lead on the J.B. Williams account.