Description: A woman sits at a dressing table brushing her hair, she gets up and picks out her clothes and shoes from the wardrobe, the clothes and shoes are all square shaped. The voiceover tells us that we wouldn't expect square clothes to look or feel good, '...feminine towels not shaped like the human body at all...'. The woman puts on all the square shaped clothes. 'Bodyform is the one towel that is shaped like you..' The woman's clothes start to soften and shape themselves to her body.
Voiceover: Female
Level: Item
Reference: HAT2/1/8/35
Alt Ref No.: 1980 Bodyform_Square clothes_HAT2_1_8_35
Extent: 1 commercial
Duration: 00:00:30
Colour: Colour
Brand: Bodyform
Agency: J Walter Thompson (JWT)
Product: Sanitary towel
Slogan: The towel that's shaped like you
Physical Form: Video Tape
Technical Description: Digital Betacam
Position on Tape: 10:28:00:00
Keywords: Sanitary; hygiene; female; clothing; fashion